Surviving and Thriving Part 2

Surviving and Thriving in a Changing Environment is a three-part video series for home health agencies presented by Merrily Orsini, MSSW, President and CEO of corecubed in partnership with Axxess.

In this second part of Merrily Orsini’s three-part series for home health agencies, Looking Upward and Outward for Partners and Growth, will highlight tactics to gain new sources of industry referrals.

Watch it On-Demand

Merrily Orsini


Merrily Orsini
Founder/CEO of corecubed
Merrily Orsini’s unique background combines skills in technology and people, and she has been a leader in the delivery of care services at home since 1981 when she started her first business. That business, a geriatric care managed in-home care agency that she grew and sold, earned her a prestigious Ernst & Young Entrepreneur of the Year Award for that venture. In 1998 she founded corecubed, an aging care services marketing company, where she is now President/CEO. As her career has continued to mature, she is regarded as a thought leader in the home centered care industry.

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Recognized nationally for her expertise in aging care and home care services, Orsini is involved in numerous organizations within the home care industry. She was recently Chair of the Private Duty Homecare Association of America while she was on the board of the National Association for Home Care and Hospice. She also served as the Chief Strategic Officer for Private Duty for NAHC in 2011 and 2012. Orsini is a prolific writer, and speaks at national, regional and local events when a strategic overview of our nation’s home health care policies and processes are required. On the business side, Orsini’s team corecubed implements digital marketing and SEO services unparalleled in the industry today.

Visit her blog to follow her weekly insights, Tweet her @MerrilyO and find her on and